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tehran, iran
candid clothing
by vahid ghodsi

Candid Clothing is a high-end fashion retail project designed to redefine the boutique experience through a lens of industrial minimalism. The objective was to create a sophisticated, high-contrast environment that serves as a neutral yet powerful backdrop for luxury garments. By blending raw architectural elements with precise lighting, the project establishes a distinctive brand identity that values transparency and structural honesty.

vahid ghodsi
Principal Architect
category
interior
scale
150 m²
Project Team
vahid ghodsi
Principal Architect
design approach

The design utilizes a palette of raw concrete, exposed brick vaulting, and modular metallic fixtures to achieve an industrial-chic aesthetic. A white sculptural staircase serves as a focal point, contrasting with the textured walls and suspended metal framing. Integrated track lighting and large glass displays emphasize the garments, while the use of industrial materials creates a high-contrast, sophisticated atmosphere that aligns with the brand’s minimalist ethos.